Verre
A paid media and retention overhaul that moved Verre from buying unprofitable first orders to compounding revenue from repeat customers.
(Sector)
DTC Beauty
(Year)
2025
(Timeline)
4 Months
(Services)
Marketing & Demand
Brand & Content
Analytics & Reporting
Verre was growing on paper and losing money in practice. Acquisition costs had climbed past the value of a first order, creative was produced in bursts with no testing rhythm, and email and SMS were treated as an afterthought rather than the place where the margin actually lives.
We rebuilt the account around contribution margin instead of last-click ROAS, put a weekly creative testing cadence behind it, and rewrote the post-purchase flows so the second and third orders were earned rather than hoped for. Reporting moved to cohort economics so every decision could be judged on payback.
Verre now acquires customers it can afford and keeps them long enough to matter. Repeat revenue carries the margin, which frees the paid budget to chase growth instead of break-even.
3.1x
Return on ad spend
+62%
Repeat purchase
48%
Lower CAC
