Northfell
A performance and lifecycle rebuild that smoothed out Northfell’s seasonal peaks and made the quiet months pay for themselves.
(Sector)
Outdoor Retail
(Year)
2024
(Timeline)
5 Months
(Services)
Marketing & Demand
Analytics & Reporting
Northfell made most of its year in eleven weeks. Budget went in hard at the peak and switched off straight after, so every season started against a cold audience, and returns quietly ate the margin the campaigns had earned.
We spread the plan across the whole year: always-on prospecting sized to real demand, an off-season content and email programme that kept the audience warm, and a fit and sizing overhaul on product pages to bring returns down. Forecasting moved to a weekly rhythm the buying team could plan stock against.
Peak still peaks, but it no longer stands alone. Northfell enters each season with an audience already built, and keeps more of what it sells.
+74%
Peak season revenue
2.8x
Email revenue
31%
Lower return rate
